
Sweet William Seeds
A true cottage garden classic, Sweet William has cheerful clusters of pink, red, and white flowers, along with a wonderful scent. Blooming from late spring into early summer, it makes a fantastic cut flower and as pollinator-friendly plants, they’re good for bees, too.
This hardy biennial is easy to grow from seed, forming compact but bushy plants that return reliably each year. Give them space to spread, and they’ll reward you with dozens and dozens of flowers, all season long. Sweet Williams thrive in full sun and well-drained soil, making them a fuss-free addition to garden borders, beds, or containers.
Discover Sweet William seeds from Fothergill’s and enjoy these timeless flowers in your garden. Browse our full selection of flower seeds, or our wildflower seeds for a natural, wildflower meadow look.
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When to Sow Sweet William Seeds
Sow Sweet William seeds from late spring to early summer, around May to July. This gives them time to establish before winter, giving you strong plants that bloom the following year. For earlier flowers, you can also sow them in late summer and overwinter young plants in a sheltered spot.
How to Grow Sweet Williams
Sow seeds thinly in well-prepared soil, either in seed trays or directly where they will flower. Cover lightly with compost and keep the soil moist but not waterlogged. Once seedlings are large enough to handle, transplant them to their final position, spacing them 20-25cm apart. They thrive in full sun and well-drained soil, producing lots of flowers with only minimal care. Deadhead your Sweet Williams regularly if you want to extend their flowering season.
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