Pim Dickinson
Horticultaral Expert
About
Pim developed a keen interest in plants and nature at his grandmother’s small farm nursery which led to high school holidays working for local growers and horticultural companies. After completing university, he was drawn back to his love of plants, to work on commercial nurseries full-time. When he joined Mr Fothergill’s, it was originally as a seed buyer, but now as our flower expert, he’s responsible for all horticultural and technical content, sharing his expertise in this catalogue, and through the growing advice and tips on our seed packets.
Other interests:
All things nature, philosophy, travel and motorcycles.
Previous Experience:
A practical horticultural background, followed by 25+ years experience, in the seed industry; as a buyer, product developer, copywriter, technical and, horticultural advisor. Working with marketing, retail, mail order, promotions, export, customer services, P.R. for a wide variety of brands. Member of the Chartered Institute of Horticulture.
Current responsibilities:
My responsibilities at Fothergill's are….
- Providing technical and horticultural expertise for all business channels; range selection and developments, point of sale, descriptions, marketing literature, claims and, content.
- Copywriting for seed products across the company, incl. legal requirements and industry guidelines, and ensuring product packaging is available for print.
- Editing and approval of product copy from in-house design team and external agencies.
